SOCIAL FIRE: USING SOCIAL MEDIA TO GAIN COMPETITIVE ADVANTAGE
1:15-1:45 PM, 21 MARCH, DAY1
Social media and networks are ubiquitous in the daily life of a recruiter. But how effective is social media in ultimately landing new talent and clients? Is social media a boon or a bane for agency recruiters?
In this session Greg will share his experiences using social media, networks and web 2.0 technologies to tell compelling stories, be noticed and to connect and build relationship with both candidates and clients. Using the example of Firebrand Greg will share insights into how social media can be an effective tool for recruitment firms to gain credibility and ultimately customers.
Three things you will learn from this session:
- What works and doesn’t work in social media
- Differentiating the use of social media for recruiting and marketing
- Killing two birds with one stone – candidate and client outreach using social media
Greg is the founder and driving force behind Firebrand Talent Search. Over a career spanning thirty years, he has established himself as an icon of the Australian recruitment industry and is a regular keynote speaker at staffing and recruitment conferences around the world. more